By combining the two companies, mCube expects to be able to create new markets for motion sensing and tracking solutions in the burgeoning Internet of Moving Things (IoMT) market. Because mCube’s motion sensors are smaller and lower-power than any others, they are enabling innovative and tiny wearables, personal medical devices, and miniature embedded sensor modules. Working alongside Xsens’s experts in sensor fusion and motion-tracking modules, mCube will enable customers to develop motion-enabled applications faster by taking the complexity out of MEMS sensors with highly integrated solutions.
Xsens is to retain its brand name and will continue to operate from its current base in Enschede, The Netherlands as a stand-alone business unit of mCube. mCube and Xsens will jointly develop new system solutions aimed at existing and new customers in the consumer, industrial, medical, sports science, autonomous vehicle and entertainment industries. In addition, mCube and Xsens will co-ordinate sales and marketing activities to take advantage of the broader combined geographical coverage in North America, Europe and Asia.
Ben Lee, CEO of mCube, said: ‘The world is heading rapidly towards a trillion-sensor future in which consumers and businesses will operate seamlessly with the Internet of Moving Things. By bringing together mCube and Xsens under the same umbrella, we will be able to imagine, innovate and help our customers to implement radical new applications enabled by motion sensing and tracking technology advancements.’
Ferry Willems, General Manager of Xsens, said: ‘Even in the early development meetings between Xsens and mCube, it has been clear that there is a world of opportunity for us to meet existing customer requirements in a better way and to develop solutions and applications that customers have not even thought of. Both our companies will be stronger together than they would have been separately. The opportunities in motion-tracking technology for Xsens and mCube now look brighter than ever.’
Internet of Moving Things
Billions of devices are being connected to the Internet at an ever-accelerating rate and a large percentage of these devices are in motion. From smartphones and tablets to smart clothing and wearable medical devices, mCube is enabling a new era called the “Internet of Moving Things,” where the movement and context of everyday objects and devices can be measured, monitored and analysed, generating valuable data and insights that will transform the way consumers live and businesses operate.